Apple didn’t announce a new Apple TV 4K during the iPhone 15 event – but it didn’t need to
Okay, so we knew the possibilities of a new Apple TV 4K being introduced during Apple’s 2023 iPhone event have been slim, but I am dissatisfied each time an Apple event comes and goes and there isn’t any new Apple TV system, just because I flipping love the Apple TV 4K.
But that form of touches on the concern, would not it? I really like the Apple TV 4K not just because it’s a nice product (that additionally matches squarely into my AV wheelhouse), but as a result of it’s vastly superior to all of its rivals.
The truth is, it barely has any actual rivals: it’s in a totally different league to the likes of an Amazon Fireplace TV Stick and Chromecast with Google TV, and even the Amazon Fireplace TV Dice, which is in idea an Apple TV 4K challenger, falls nicely wanting the mark. The truth is, let’s face it, there’s a sturdy argument that the unique Apple TV 4K continues to be higher than each non-Apple video streamer.
So, not solely is it not a big shock that Apple didn’t announce a new Apple TV 4K during an event primarily devoted to the iPhone 15, but till the present Apple TV 4K has a severe challenger, why would Apple announce a new mannequin?
Truly, there’s one, fairly nerdy purpose that it would possibly: AV1. That is a next-generation video codec that may ship higher-quality streamed video and sound high quality via extra superior compression, and Apple has simply introduced that the iPhone 15 Professional has {hardware} decoding of AV1 in-built. That is absolutely purpose sufficient for Apple to produce a new Apple TV 4K? I might like some new improvements, too, after all (a smaller, neater design can be good), but I am going to take what I can get.
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