Apple event 2023: iPhone 15 Pro unveiled with advanced 48-MP camera, titanium case – News

Apple event 2023: iPhone 15 Pro unveiled with advanced 48-MP digicam, titanium case – News

Value for the brand new Apple Watch Collection 9 begins at $399, whereas Extremely 2 Watch begins at $799

Apple CEO Tim Cook delivers remarks during an Apple special event on September 12, 2023 in Cupertino, California. Photo: AFP

Apple CEO Tim Cook dinner delivers remarks throughout an Apple particular event on September 12, 2023 in Cupertino, California. Picture: AFP

By Companies

Printed: Tue 12 Sep 2023, 9:15 PM

Final up to date: Tue 12 Sep 2023, 10:42 PM

Apple on Tuesday unveiled a brand new iPhone 15 Pro with a titanium case and quicker chip that allows higher cameras and cell gaming, strikes designed to answer a world smartphone droop.

The Pro mannequin may have a customized motion button and is available in 6.1 inches and 6.7 inches for iPhone 15 Pro max. iPhone Pro has a brilliant retina XDR show, standby display screen function and A17 Pro chip. This mannequin additionally has the USBC connector with a brand new graphics processing unit (GPU). Pro mannequin comes with a extra advanced 48-megapixel predominant digicam and might shoot in 24, 28 and 35 mm focal size.

Apple says the iPhone Pro additionally immediately helps recording professional res video to an exterior storage drive. The digicam for iPhone Pro has 5X optical zoom.

Value: Apple says the iPhone 15 Pro begins at $999, whereas Pro Max is priced at $1199.

The earpods (USB-C) might be obtainable to order at the moment for $19 (U.S.).

iPhone 15

Apple unveils iPhone 15. The machine is available in 6.1 inches and 6.7 inches for iPhone 15 plus.The newest model of iPhone has tremendous retina XDR show, which makes use of OLED expertise.

iPhone 15 has new 2X telephoto choice for capturing photographs and 4K video. Apple additionally brings 48 megapixel predominant digicam to the most recent iPhone. The corporate says iPhone 15 nonetheless has all day battery life.

Apple mentioned the iPhone 15’s satellite tv for pc connectivity can now be used to summon roadside help. It’s rolling out the function out with the American Automotive Affiliation (AAA) in the USA. It can function the identical A16 Bionic chip inside that beforehand fashioned the brains of the iPhone 14 Pro.

Apple mentioned that USB-C charging cables are coming to each its iPhone 15 and the charging case of its AirPods Pro units, permitting the usage of the identical charging cables already used for iPads and Macs.

Value: The iPhone 15 begins at $799, whereas iPhone 15 Plus is priced at $899.

Watch Collection


Apple CEO Tim Cook attends the 'Wonderlust' event at the company's headquarters in Cupertino, California, U.S. September 12, 2023. Photo: Reuters

Apple CEO Tim Cook dinner attends the ‘Wonderlust’ event on the firm’s headquarters in Cupertino, California, U.S. September 12, 2023. Picture: Reuters

Apple additionally confirmed off a brand new Collection 9 Watch with a function known as “double faucet” the place customers faucet thumb and finger collectively twice, with out touching the watch, so as to carry out duties like answering a telephone name.

It makes use of machine studying to detect tiny modifications in blood movement when the person faucets their fingers collectively, releasing up the opposite hand for different duties like strolling a canine or holding a cup of espresso, mentioned Apple Chief Working Officer Jeff Williams.

The Apple Watch Extremely 2 has new options for biking and diving and what Apple mentioned is the brightest display screen it has ever made.

Value: New Apple Watch Collection 9 begins at $399, whereas Extremely 2 Watch begins at $799.


Apple will now not use leather-based in any of its merchandise, mentioned Lisa Jackson, the corporate’s environmental chief. The corporate is changing a few of these merchandise with a textile known as “FineWoven” that it says really feel like suede.

CEO Tim Cook dinner additionally mentioned Apple is “on observe” to ship its Imaginative and prescient Pro combined-actuality headset early subsequent 12 months.

Whereas Apple is introducing new options and merchandise, the iPhone made up greater than half of Apple’s $394.3 billion in gross sales final 12 months.

The worldwide smartphone market has slumped from delivery 294.5 million complete telephones to 268 million within the second quarter, however Apple’s shipments declined the least of any main smartphone maker, dropping from 46.5 million telephones to 45.3 million, in accordance with information from Counterpoint Analysis.

“The reality of the matter is, we’re in a really down smartphone market,” mentioned Bob O’Donnell, head of TECHnalysis Analysis.

O’Donnell mentioned he will even be looking out for any hints about Apple’s plans with what is called generative synthetic intelligence, the expertise development behind functions like OpenAI’s ChatGPT and Microsoft’s “Copilot” assistant applied sciences for its Workplace software program.

Analysts have repeatedly prodded Apple about its plans for such expertise however the firm has given few hints to this point, apart from Chief Government Tim Cook dinner’s feedback in July that the corporate’s secret work on the expertise is driving up its analysis spending.

“Will Apple tease an advanced type of Siri? That may be one thing that may generate some pleasure,” O’Donnell mentioned.


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