Apple Event 2023: iPhone, Watch Climate Claims Need Scrutiny

Apple Inc.’s true specialty isn’t client know-how. It’s advertising. Few different enterprises in human historical past have managed to effectively separate folks from their cash at such scale.

So when this advertising juggernaut turns its prowess to promoting its personal inexperienced credentials, you need to anticipate nothing lower than, say, Oscar winner Octavia Spencer enjoying Mom Nature in a slick viral video. However the credibility of Apple’s environmental claims is just a little fuzzier than the razzle-dazzle would have you ever consider.