Apple event — there’s one new product we won’t be seeing
Again in 2021, Bloomberg’s Mark Gurman claimed Apple was experimenting with extra-large iPads. On the time, he mentioned that they have been “a few years down the highway”, so the place are we, as we strategy the ultimate quarter of 2023?
Not a lot nearer, it seems. Within the post-game Q&A piece of his newest Energy On e-newsletter, Gurman reveals that Apple “bought shut” to releasing a 14-inch iPad this 12 months, however in the end determined towards it.
That’s attention-grabbing, as at the beginning of the 12 months, show analyst Ross Younger said he thought the jumbo pill had both been “considerably delayed” or canceled solely.
Both approach, with Gurman individually including that he doubts we’ll see “something apart from minor updates to the corporate’s different tablets” earlier than the 2024 iPad Professional arrives, we can safely say that the jumbo pill has been shelved for the foreseeable future, and gained’t make an look on the upcoming Apple event.
In truth, a part of the reasoning for that is apparently due to mentioned iPad Execs. Apple is reportedly trying to transition to OLED shows, beginning subsequent 12 months and the bigger the pill, the upper the price concerned — one thing that makes the 16-inch model mooted by The Info final 12 months even much less seemingly within the medium time period.
It might be a daring time to launch an untested and dearer product, because the world grapples with inflation and a cost-of-living disaster. And on high of that, Apple may not need to threat cannibalizing the marketplace for its 14- and 16-inch MacBook Execs with larger iPads at this juncture.
Nonetheless, Apple will little doubt be watching Samsung intently. The corporate simply launched its Galaxy Tab S9 Extremely — the second iteration of its 14.6-inch pill type issue, beginning at $1,199 minus the $349 keyboard case. Bluntly, if Samsung can promote a large, costly pill in vital numbers, it ought to be trivial for Apple to do the identical given its full dominance of the worldwide market.
There’s additionally one different competitor that Apple may be interested by because it mulls its future pill plans — Amazon. Final 12 months, the corporate launched a 15-inch Echo Present, and whereas sensible screens aren’t at the moment in the identical class as Apple’s tablets, rumor has it that Apple is contemplating a dock to make its iPads double mimic the performance, making them extra akin to Google’s Pixel Pill.
However, as Gurman says, vital adjustments to the iPad line are a way down the highway, and we ought to most likely deal with Apple’s upcoming event as a substitute. On September 12, we’re anticipating two sizes of iPhone 15, two iPhone 15 Professional fashions and the Apple Watch 9, which ought to give Apple followers lots to chew over.