Apple unveils iPhone 15 Pro and iPhone 15 Pro Max

September 12, 2023

PRESS RELEASE

Apple unveils iPhone 15 Pro and iPhone 15 Pro Max

That includes a robust and light-weight titanium design with new contoured edges, a brand new Motion button, highly effective digicam upgrades, and A17 Pro for next-level efficiency and cellular gaming

CUPERTINO, CALIFORNIA Apple immediately debuted iPhone 15 Pro and iPhone 15 Pro Max, designed with aerospace-grade titanium that’s sturdy but light-weight to ship Apple’s lightest Pro fashions ever. The brand new design additionally options contoured edges and a customizable Motion button, permitting customers to personalize their iPhone expertise. Highly effective digicam upgrades allow the equal of seven professional lenses with unbelievable picture high quality, together with a extra superior 48MP Principal digicam system that now helps the brand new super-high-resolution 24MP default, the following technology of portraits with Focus and Depth Management, enhancements to Night time mode and Good HDR, and an all-new 5x Telephoto digicam completely on iPhone 15 Pro Max. A17 Pro unlocks next-level gaming experiences and professional efficiency. The brand new USB‑C connector is supercharged with USB 3 speeds — as much as 20x quicker than USB 2 — and along with new video codecs, allows highly effective professional workflows that weren’t attainable earlier than.¹ And with the addition of Roadside Help by way of satellite tv for pc, the iPhone 15 Pro lineup builds on Apple’s revolutionary satellite tv for pc infrastructure to attach customers to assist if they’ve automotive hassle whereas off the grid.

iPhone 15 Pro and iPhone 15 Pro Max will probably be obtainable in 4 beautiful new finishes, together with black titanium, white titanium, blue titanium, and pure titanium. Pre-orders start Friday, September 15, with availability starting Friday, September 22.

“That is probably the most professional lineup we’ve got ever created, with a state-of-the-art titanium design, the perfect iPhone digicam system but that permits game-changing new workflows, and the A17 Pro chip, which ushers in a brand new chapter of efficiency and video games by no means earlier than seen on iPhone,” stated Greg Joswiak, Apple’s senior vp of Worldwide Advertising. “iPhone 15 Pro and iPhone 15 Pro Max symbolize the perfect of Apple design and industry-first improvements to assist enrich the on a regular basis experiences of our customers, whereas enabling them to unleash their creativity.”

A Beautiful, Light-weight, and Sturdy Design

Out there in 6.1-inch and 6.7-inch show sizes,² iPhone 15 Pro and iPhone 15 Pro Max function a robust and light-weight titanium design — a primary for iPhone. This premium alloy — the identical utilized in spacecraft — has one of many highest strength-to-weight ratios of any steel, making this Apple’s lightest Pro lineup ever. Each fashions function a brand new refined brush texture, contoured edges, and the thinnest borders on iPhone. The Pro lineup is constructed to final, combining the energy of titanium with the hardest again glass in a smartphone and the industry-leading Ceramic Protect on the entrance. Utilizing an industry-first thermo-mechanical course of, the titanium bands encase a brand new substructure made out of one hundred pc recycled aluminum, bonding these two metals with unbelievable energy by solid-state diffusion. The aluminum body helps with thermal dissipation and permits the again glass to be simply changed. This new design highlights the Tremendous Retina XDR show with All the time-On and ProMotion applied sciences for an distinctive viewing expertise.

The all-new Motion button replaces the single-function swap used to toggle between ring and silent, providing extra choices so customers can select between rapidly accessing the digicam or flashlight; activating Voice Memos, Focus modes, Translate,³ and accessibility options like Magnifier; or utilizing Shortcuts for extra choices. A press-and-hold gesture with fine-tuned haptic suggestions and visible cues within the Dynamic Island guarantee the brand new button launches the meant motion.

A17 Pro: A New Technology of Apple Silicon for iPhone

Bringing professional efficiency and capabilities, iPhone 15 Pro and iPhone 15 Pro Max are powered by A17 Pro, the {industry}’s first 3-nanometer chip. Persevering with Apple’s management in smartphone silicon, A17 Pro brings enhancements to the complete chip, together with the most important GPU redesign in Apple’s historical past. The brand new CPU is as much as 10 p.c quicker with microarchitectural and design enhancements, and the Neural Engine is now as much as 2x quicker, powering options like autocorrect and Private Voice in iOS 17. The professional-class GPU is as much as 20 p.c quicker and unlocks solely new experiences, that includes a brand new 6-core design that will increase peak efficiency and vitality effectivity. Now with hardware-accelerated ray tracing — which is 4x quicker than software-based ray tracing — iPhone 15 Pro provides smoother graphics, in addition to extra immersive AR functions and gaming experiences. iPhone 15 Pro brings true-to-life gaming to the palm of customers’ palms with console titles by no means earlier than seen on a smartphone, like Resident Evil Village, Resident Evil 4, Loss of life Stranding, and Murderer’s Creed Mirage.⁴

A17 Pro features a devoted AV1 decoder, enabling extra environment friendly, high-quality video experiences for streaming companies. Moreover, a brand new USB controller allows USB 3 speeds on iPhone for the primary time, now supporting a lot increased switch speeds and video output as much as 4K at 60 fps HDR.

A Highly effective Pro Digital camera System for Extra Artistic Management

By way of a deep integration of {hardware} and software program, the superior digicam methods on iPhone 15 Pro and iPhone 15 Pro Max each pack the equal of seven professional lenses — all enabled by A17 Pro. With the facility of computational images, the 48MP Principal digicam, constructed completely for the Pro lineup, offers customers much more flexibility with a brand new 24MP super-high-resolution default, providing unbelievable picture high quality at a sensible file measurement supreme for storing and sharing. The Principal digicam permits customers to change between three fashionable focal lengths — 24 mm, 28 mm, and 35 mm — and even select one as a brand new default. Along with 48MP ProRAW, the Principal digicam additionally helps 48MP HEIF photos with 4x extra decision. iPhone 15 Pro options an expansive 3x Telephoto digicam, and iPhone 15 Pro Max gives the longest optical zoom ever on iPhone: 5x at 120 mm. Nice for close-ups, wildlife pictures, and catching the motion from additional distances, the brand new Telephoto digicam on iPhone 15 Pro Max has an revolutionary tetraprism design with a mixed optical picture stabilization and autofocus 3D sensor-shift module, Apple’s most superior stabilization system but.

Subsequent-generation portraits on iPhone 15 Pro and iPhone 15 Pro Max function sharper element, extra vivid colours, and higher low-light efficiency. For the primary time, customers can take portraits with out having to change to Portrait mode. When there’s an individual, canine, or cat within the body, or when a person faucets to focus, iPhone routinely captures depth info, so customers can flip pictures into beautiful portraits later within the Pictures app on iPhone, iPad, or Mac. For better artistic management, customers also can alter the main target level after the photograph has been taken.

Further options that profit all cameras on iPhone 15 Pro and iPhone 15 Pro Max embrace:

• Night time mode will get higher with sharper particulars and extra vivid colours, now powered by the Photonic Engine, together with Night time mode portraits, enabled by the LiDAR scanner.

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• New Good HDR captures topics and the background with extra true-to-life renderings of pores and skin tones, whereas making certain pictures have brighter highlights, richer midtones, and deeper shadows when seen within the Pictures app. This superior HDR rendering can also be obtainable to third-party apps, so photos can look even higher when shared on-line.

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• The very best quality video in a smartphone is upgraded due to A17 Pro, with enhancements in low-light video and Motion mode.

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The popular smartphone for artistic execs and filmmakers will get even higher with new professional workflows. Customers can now stand up to 20x quicker switch speeds with an elective USB 3 cable. iPhone and third-party options like Seize One additionally assist photographers create a professional studio, permitting them to shoot and immediately switch 48MP ProRAW photos from iPhone to Mac. ProRes video could be recorded on to exterior storage, enabling increased recording choices as much as 4K at 60 fps, and better flexibility on set when utilizing iPhone as the primary digicam. iPhone 15 Pro additionally introduces a brand new possibility for Log encoding and is the primary smartphone on the planet to assist ACES, the Academy Coloration Encoding System, a world customary for colour workflows.

Coming later this yr, iPhone 15 Pro will add a brand new dimension to video seize with the flexibility to document spatial video for Apple Imaginative and prescient Pro. Customers will have the ability to seize treasured moments in three dimensions and relive these recollections with unbelievable depth on Apple Imaginative and prescient Pro when it’s obtainable early subsequent yr within the U.S.

Subsequent-Stage Wi-fi Efficiency and Connectivity

The iPhone 15 Pro lineup provides handy new methods to cost, discover buddies in busy locations, and keep related whereas touring. Each fashions use the USB‑C connector, a universally accepted customary for charging and transferring knowledge, permitting the identical cable to cost iPhone, Mac, iPad, and the up to date AirPods Pro (2nd technology). Customers also can cost AirPods or Apple Watch immediately from iPhone with the USB‑C connector. iPhone 15 Pro and iPhone 15 Pro Max assist USB 3 for knowledge switch speeds as much as 10 gigabits per second, as much as 20x quicker than earlier than.

Each fashions function the second-generation Extremely Wideband chip, enabling two iPhone units with this chip to attach at thrice the vary as earlier than. This opens up a brand new method to make use of Precision Discovering for Discover My buddies, so iPhone 15 customers can share their location and discover one another, even in crowds. Precision Discovering is constructed with the identical privateness protections that customers have come to belief in Discover My.⁵

iPhone 15 Pro and iPhone 15 Pro Max now assist Wi-Fi 6E for better wi-fi efficiency, together with as much as 2x quicker speeds, and introduces the primary Thread-enabled smartphones, opening up future alternatives for House app integrations.

iPhone 15 Pro and iPhone 15 Pro Max come outfitted with super-fast 5G,⁶ and embrace:

• Help for MagSafe and future Qi2 wi-fi charging.

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• Improved audio high quality on cellphone calls, together with these made on FaceTime or third-party apps. Sound high quality will get even higher when customers choose Voice Isolation, so conversations come by loud and clear, even when they’re someplace noisy.

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• eSIM with assist from greater than 295 carriers. When touring the world, customers can keep related by reasonably priced worldwide roaming plans from their current service, or buy pay as you go eSIM plans in over 50 nations and areas, together with Australia, Italy, Thailand, and extra.

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Expanded Security Capabilities for Peace of Thoughts

The iPhone 15 lineup provides crucial security capabilities to supply help when it issues most, together with Crash Detection⁷ and Emergency SOS by way of satellite tv for pc.⁸ Presently obtainable in 14 nations and areas on three continents, Emergency SOS by way of satellite tv for pc has made a major influence in customers’ lives. This groundbreaking service will come to Spain and Switzerland later this month.

Constructing on this revolutionary satellite tv for pc infrastructure, iPhone 15 Pro and iPhone 15 Pro Max introduce Roadside Help by way of satellite tv for pc. Starting within the U.S., when a person has automotive hassle and mobile and Wi-Fi protection usually are not obtainable, they’ll now connect with AAA, the nation’s largest roadside help supplier.⁹ An intuitive interface, together with a brief questionnaire to seize essential particulars, will transmit the data by way of satellite tv for pc so AAA can message with the person immediately and dispatch assist to their precise location. Entry to Roadside Help by way of satellite tv for pc will probably be included without cost for 2 years. Service is roofed in line with AAA membership, however can also be obtainable individually for nonmembers.¹⁰

That includes iOS 17

iPhone 15 Pro and iPhone 15 Pro Max function iOS 17,¹¹ making iPhone much more private and intuitive with new options:

• The Telephone app will get main updates, with Contact Posters that permit customers to customise how they seem to their contacts, and Reside Voicemail, which leverages the facility of A17 Pro to see real-time on-device transcription as somebody leaves a voicemail. Customers may even decide up the decision whereas the caller is leaving their message.

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• Messages will get a brand new stickers expertise, extra highly effective search, transcription of audio messages, and Examine In, which permits customers to routinely notify buddies and household after they have made it to their vacation spot safely.

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• NameDrop offers customers a brand new method to make use of AirDrop to extra simply share contact info by merely bringing two iPhone units collectively. The identical gesture can be utilized to AirDrop content material and extra, and now customers can step away from one another and end sending massive information over the web.¹²

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• StandBy offers customers a customizable full-screen expertise with glanceable info designed to be seen from a distance when iPhone is on its aspect and charging. With the All the time-On show of iPhone 15 Pro and iPhone 15 Pro Max, StandBy stays on to indicate helpful info — good on a desk, nightstand, or kitchen counter.

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• Interactive widgets on the House Display, Lock Display, and in StandBy permit customers to take motion with only a faucet, making it straightforward to finish a to-do, or play or pause a tune proper from the widget.

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• Safari provides better safety for Non-public Searching and introduces profiles, serving to customers separate their shopping for subjects like work and private.

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iOS 17 delivers many extra updates, together with Journal,¹³ a brand new app that helps iPhone customers mirror and observe gratitude by journaling, enhancements to autocorrect and Dictation that make coming into textual content quicker and simpler than ever earlier than, password and passkey sharing with iCloud Keychain, and far more.

Higher for the Atmosphere

iPhone 15 Pro and iPhone 15 Pro Max are designed with the atmosphere in thoughts. As Apple continues to work towards its 2030 purpose of creating each product carbon impartial — from design to manufacturing to buyer use — the corporate is prioritizing clear electrical energy throughout the complete provide chain and designing merchandise with recycled and different low-carbon supplies. iPhone 15 Pro and iPhone 15 Pro Max now use extra recycled content material, with a one hundred pc recycled aluminum substructure and one hundred pc recycled cobalt within the battery — each firsts for Apple. iPhone 15 Pro and iPhone 15 Pro Max additionally embrace one hundred pc recycled uncommon earth components in all magnets and one hundred pc recycled gold within the USB‑C connector in addition to the gold plating and tin soldering in a number of printed circuit boards. Each fashions meet Apple’s excessive requirements for vitality effectivity and are freed from mercury, PVC, and beryllium. Over 99 p.c of the packaging is fiber-based, bringing Apple nearer to its purpose of fully eradicating plastic from its packaging by 2025.

To additional scale back influence on the planet, Apple will now not use leather-based in any new Apple merchandise, together with iPhone equipment. Apple is introducing a brand new FineWoven Case with MagSafe and FineWoven Pockets with MagSafe, made out of a sturdy and elegant microtwill with a gentle, suedelike really feel. The fabric is made out of 68 p.c post-consumer recycled content material and has considerably decrease carbon emissions in comparison with leather-based.

Pricing and Availability

• iPhone 15 Pro and iPhone 15 Pro Max will probably be obtainable in black titanium, white titanium, blue titanium, and pure titanium finishes. iPhone 15 Pro stays on the similar beginning worth of $999 (U.S.) or $41.62 (U.S.) per 30 days, obtainable in 128GB, 256GB, 512GB, and 1TB storage capacities. iPhone 15 Pro Max begins at $1,199 (U.S.) or $49.95 (U.S.) per 30 days, obtainable in 256GB, 512GB, and 1TB storage capacities.

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• Apple provides nice methods to save lots of and improve to the newest iPhone. Clients within the U.S. can get $200–$650 (U.S.) in credit score after they commerce in an iPhone 11 or later and improve to iPhone 15 Pro or iPhone 15 Pro Max by visiting the Apple Retailer On-line, or at an Apple Retailer location. To see what their gadget is value and for phrases and situations, clients can go to apple.com/store/trade-in.

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• Clients can get iPhone 15 Pro for as little as $0 (U.S.) after a qualifying trade-in with choose U.S. carriers. For eligibility necessities and extra particulars, see apple.com/store/buy-iphone/carrier-offers.

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• Clients in additional than 40 nations and areas, together with Australia, Canada, China, France, Germany, India, Japan, Mexico, the UAE, the U.Okay., and the U.S., will have the ability to pre-order iPhone 15 Pro and iPhone 15 Pro Max starting at 5 a.m. PDT this Friday, September 15, with availability starting Friday, September 22.

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• iPhone 15 Pro and iPhone 15 Pro Max will probably be obtainable in Macao, Malaysia, Türkiye, Vietnam, and 17 different nations and areas starting Friday, September 29.

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• FineWoven Pockets with MagSafe and FineWoven Case with MagSafe will each be obtainable for $59 (U.S.) in 5 new colours for the iPhone 15 lineup: black, taupe, mulberry, pacific blue, and evergreen. Along with the iPhone 15 Pro and iPhone 15 Pro Max Clear Case, obtainable for $49 (U.S.), a Silicone Case with MagSafe will probably be obtainable for $49 (U.S.) in black, storm blue, clay, mild pink, guava, orange sorbet, cypress, and winter blue.

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• iOS 17 will probably be obtainable as a free software program replace on Monday, September 18.

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• Starting September 18, iCloud+ will provide two new plans: 6TB for $29.99 (U.S.) per 30 days and 12TB for $59.99 (U.S.) per 30 days, offering extra storage to maintain information, pictures, movies, and extra protected, accessible, and straightforward to share. The brand new plans are nice for customers with massive photograph and video libraries or these utilizing Household Sharing, and will present entry to premium options, together with Non-public Relay, Cover My E-mail, Customized E-mail Domains, and HomeKit Safe Video assist.

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• Clients who buy iPhone 15 Pro and iPhone 15 Pro Max will obtain three free months of Apple Arcade and Apple Health+ with a brand new subscription.

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About Apple
Apple revolutionized private expertise with the introduction of the Macintosh in 1984. Immediately, Apple leads the world in innovation with iPhone, iPad, Mac, Apple Watch, and Apple TV. Apple’s 5 software program platforms — iOS, iPadOS, macOS, watchOS, and tvOS — present seamless experiences throughout all Apple units and empower folks with breakthrough companies together with the App Retailer, Apple Music, Apple Pay, and iCloud. Apple’s greater than 100,000 workers are devoted to creating the perfect merchandise on earth, and to leaving the world higher than we discovered it.

1. Requires a USB 3 cable with 10Gb/s speeds.
2. The show has rounded corners that observe a wonderful curved design, and these corners are inside a regular rectangle. When measured as a regular rectangular form, the display is 6.06 inches (iPhone 15 Pro), or 6.68 inches (iPhone 15 Pro Max) diagonally. The precise viewable space is smaller.
3. Translate is coming to the Motion button later this yr.
4. Resident Evil Village, Resident Evil 4, and Loss of life Stranding are coming to iPhone 15 Pro and iPhone 15 Pro Max later this yr. Murderer’s Creed Mirage will probably be obtainable within the first half of 2024. 
5. Precision Discovering for Discover My buddies requires Extremely Wideband and isn’t obtainable in all nations or areas. With iOS 17, Precision Discovering will probably be obtainable to Apple Watch Sequence 9 and Apple Watch Extremely 2 customers later this fall, to assist them find their iPhone 15, iPhone 15 Plus, iPhone 15 Pro, or iPhone 15 Pro Max. Later this fall, iPhone 15 customers will have the ability to use Precision Discovering for Discover My buddies to find buddies and household sporting Apple Watch Sequence 9 and Apple Watch Extremely 2.
6. An information plan is required. 5G, Gigabit LTE, VoLTE, and Wi-Fi calling can be found in choose markets and by choose carriers. Speeds are based mostly on theoretical throughput, and fluctuate based mostly on website situations and service. For particulars on 5G and LTE assist, clients can contact their service or go to apple.com/iphone/mobile.
7. Crash Detection is designed for four-wheel passenger car crashes with sure mass, G-force, and pace profiles according to extreme, life-threatening crashes. It was designed for extreme, life-threatening, high-impact entrance and rear collisions, side-swipe, T-bone, and rollover crashes. Crash Detection is out there worldwide on iPhone 15, iPhone 15 Plus, iPhone 15 Pro, iPhone 15 Pro Max, iPhone 14, iPhone 14 Plus, iPhone 14 Pro, iPhone 14 Pro Max, Apple Watch Sequence 9, Apple Watch Extremely 2, Apple Watch Sequence 8, Apple Watch Extremely, and Apple Watch SE (2nd technology).
8. Emergency SOS by way of satellite tv for pc and Discover My by way of satellite tv for pc are at present obtainable in 14 nations and areas, together with Australia, Austria, Belgium, Canada, France, Germany, Eire, Italy, Luxembourg, the Netherlands, New Zealand, Portugal, the U.Okay., and the U.S., and will probably be obtainable in Spain and Switzerland later this month.
9. Emergency SOS by way of satellite tv for pc and Roadside Help by way of satellite tv for pc have been designed to be used in open areas with a transparent line of sight to the sky. Efficiency could also be impacted by obstructions similar to timber or surrounding buildings.
10. Roadside Help by way of satellite tv for pc is launching within the U.S. with AAA and is included free for 2 years beginning on the time of activation of a brand new iPhone 15, iPhone 15 Plus, iPhone 15 Pro, iPhone 15 Pro Max, iPhone 14, iPhone 14 Plus, iPhone 14 Pro, or iPhone 14 Pro Max. This satellite tv for pc service requires iOS 17. AAA might cost for roadside help companies. iPhone 15 and iPhone 14 customers who usually are not AAA members can make the most of Roadside Help by way of satellite tv for pc on a pay-per-use foundation for AAA’s roadside help companies.
11. Some options might not be obtainable for all nations or all areas. View a whole record at apple.com/ios/feature-availability.
12. The flexibility to proceed AirDrop transfers over the web is coming in a software program replace later this yr.
13. Journal is coming in a software program replace later this yr.

Press Contacts

Renee Felton

Apple

rfelton@apple.com

Alex Kirschner

Apple

alexkirschner@apple.com

Apple Media Helpline

media.assist@apple.com