iPhone 15 announced with price increase, starting at $799

iPhone 15 announced with price enhance, starting at $799

2 Minutes In the past

iPhone 15 price has been announced, starting at $799

The bottom iPhone 15 will value $799. The bigger iPhone 15 Plus will value $899. The low-end price stays unchanged. –Kif Leswing

4 Minutes In the past

Apple confirms USB-C coming to iPhone

Apple iPhone 15 USB-C Connector

Supply: Apple Inc. 

“USB-C has turn out to be a universally accepted customary, so we’re bringing it to iPhone,” an Apple presenter mentioned. It was the most important cheer of the morning in Cupertino. —Kif Leswing

5 Minutes In the past

USB-C, ‘a universally accepted customary,’ is coming to iPhone 15

The viewers set free its largest cheer but when Apple announced each USB-C charging and wired Airpods for the next-generation iPhone 15. The 2nd era Airpods Professional will even be up to date for USB-C, an govt mentioned. –Kif Leswing

7 Minutes In the past

Apple’s present high finish A16 Bionic chip will now be customary on the bottom iPhone 15

The 16-core A16 Bionic first debuted on the top-end iPhone 14 Professional final 12 months. Now, it is coming to Apple’s entry-level iPhone 15. –Rohan Goswami

13 Minutes In the past

Apple’s new bands present the corporate transferring past trend

Since Apple has stopped utilizing leather-based as a fabric in its merchandise, it launched a number of new bands and colours based mostly on fiber and plastic on Tuesday, a lot of which present that they use recycled supplies by their coloring or sample.

Whereas ditching leather-based could also be good for the surroundings, it is a clear break from the unique Apple Watch launch again in 2014, which targeted on trend, together with its partnerships with luxurious manufacturers and luxurious finishes corresponding to leather-based.

— Kif Leswing

18 Minutes In the past

Each the iPhone 15 and iPhone 15 plus may have the Dynamic Island

Apple introduces iPhone 15

Supply: Apple Inc. 

First launched within the iPhone 14 Plus, the Dynamic Island is now rolling out to each the higher- and lower-end model of the iPhone 15. –Rohan Goswami

20 Minutes In the past

The brand new iPhone 15 is right here

Apple introduces iPhone 15

Supply: Apple Inc. 

Tim Prepare dinner is again on stage. The corporate is now asserting the newest within the lineup: the iPhone 15. A preview video teased an iPhone 15 in a muted pink, yellow, inexperienced, blue and, after all, black.

— Rohan Goswami

22 Minutes In the past

Apple Watch Extremely 2 price is announced: $799

The Apple Watch Sequence 9.

Supply: Apple Inc.

The Apple Watch Extremely 2 can be priced at $799, the Sequence 9 can be priced at $399 and the second era SE can be $249, the corporate mentioned.

— Rohan Goswami

22 Minutes In the past

Leather-based bands are a factor of the previous, Apple says

Apple launched new positive woven bands for its watch which might be made with none leather-based, which the corporate says is best for the surroundings.

The corporate additionally collaborated with luxurious model Hermès on 4 new leather-free bands and announced a band collaboration with sportswear model Nike.

— Ashley Capoot


27 Minutes In the past

Apple unveils the brand new Apple Watch Extremely 2

The brand new Apple Watch Extremely 2.

Supply: Apple Inc.

Jeff Williams is now previewing the brand new high-end Apple Watch, the Apple Watch Extremely 2. The brand new watch will embrace the brand new S9 chip, with precision discovering by a brand new second-generation extremely wideband structure, and a brand new show able to 3,000 nits. It additionally has 72 hours of battery life and 95% recycled titanium.

The system will come with a brand new watch face, completely for Extremely 2, known as Modular Extremely. Apple describes it as probably the most customizable watch face it has ever made.

— Rohan Goswami

30 Minutes In the past

Apple’s high environmental govt is now on stage

Apple supplies updates on its environmental initiatives.

Supply: Apple Inc.

Former Environmental Safety Company administrator and high Apple govt Lisa Jackson is now discussing the corporate’s ongoing efforts to step up its clear vitality and manufacturing processes.

It is a complicated endeavor for the corporate, however Jackson mentioned the corporate was dedicated to decreasing its Scope 3 emissions, or emissions from a company provide chain. The corporate additionally signed a letter reiterating that dedication earlier this month.

— Rohan Goswami

31 Minutes In the past

Actress Octavia Spencer makes cameo in environmental video

Tim Prepare dinner meets with “Mom Nature.”

Apple Inc.

Award-winning actress Octavia Spencer made a cameo as “Mom Nature” throughout the occasion in a protracted video about Apple’s environmental initiatives. Apple’s Lisa Jackson, the pinnacle of surroundings, public coverage and social initiatives, appeared within the video, too.

Tim Prepare dinner additionally joined in on the enjoyable and cracked a few jokes.

— Ashley Capoot

35 Minutes In the past

Apple is placing a whole lot of emphasis on its “neural engine,” which is its AI accelerator

The “neural engine” is part of Apple’s chips made for machine studying and is Apple’s fundamental synthetic intelligence play — it ought to enhance Apple’s personal chips to run AI on telephones and watches utilizing much less energy. It has been talked about a number of occasions already as executives focus on the brand new chip within the Apple Watch. The corporate’s method is strikingly totally different from the server-based method from firms corresponding to OpenAI and Google, which makes use of extra energy.

— Kif Leswing

38 Minutes In the past

There is a new Apple Watch function: Double Faucet

Apple Watch customers can now use their index finger and thumb to work together with their Apple Watch with out ever immediately touching the display screen. All they should do is faucet their index finger and thumb collectively to work together with their watch, permitting for a one-handed consumer expertise.

It is powered by the center sensor and the gyroscope, alongside with a machine-learning algorithm to trace modifications in blood circulate, an Apple govt mentioned.

— Rohan Goswami

42 Minutes In the past

The Apple Watch has a brand new Discover My iPhone function with extra accuracy

The brand new Apple Watch has a greater, improved “Discover My iPhone” function. As an alternative of simply pinging the system, the brand new Watch will be capable to level you to precisely the place you left your iPhone, like in your pocket.

— Kif Leswing

45 Minutes In the past

The Apple Watch has a brand new S9 chip, which Apple is looking its most “highly effective but”

Proper off the bat, Apple is specializing in its new S9 chip, which the corporate is describing as its strongest processor in a watch thus far. It is the primary main improve in some years, and it comes after years of upgrades to different options, corresponding to display screen measurement or sensors.

— Rohan Goswami

45 Minutes In the past

Tim Prepare dinner provides a fast nod to Apple’s upcoming combined actuality headset, the Imaginative and prescient Professional

Tim Prepare dinner rapidly talked about Apple’s upcoming combined actuality headset, the Imaginative and prescient Professional, which the corporate announced this summer time, however he did not reveal any new particulars.

“The Apple Group is making nice progress with Imaginative and prescient Professional, and we look ahead to delivery early subsequent 12 months,” Prepare dinner mentioned.

— Ashley Capoot

47 Minutes In the past

Apple’s number-two govt is presenting updates to the Apple Watch

Apple’s Chief Working Officer Jeff Williams has taken to the stage to current the brand new Apple Watch.

— Kif Leswing

50 Minutes In the past

Tim Prepare dinner has confirmed that updates are coming to the iPhone and Apple Watch

I am right here within the Steve Jobs Theater. Tim Prepare dinner has simply mentioned we will count on updates about “two important merchandise” — the brand new iPhone and Apple Watch. First, the corporate goes to demo new updates to the Mac.

— Kif Leswing

53 Minutes In the past

Apple begins the occasion with a brand new advert spot, highlighting its merchandise

An advert runs forward of the Apple occasion in Cupertino, California, Sept. 12, 2023.

Supply: Apple

The opening advert focuses on how the Apple Watch may also help folks’s well being, that includes individuals who say it might have saved their lives, citing coronary heart fee screens and Apple’s emergency SOS function. The corporate emphasised its emergency options in a launch occasion final 12 months, in an unusually critical tone for the corporate.

— Kif Leswing

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