New M3 MacBooks reportedly skipping Apple September event — here’s what we know
For those who have been trying ahead to Apple saying new Macs throughout its September 12 event, we have some dangerous information for you.
In keeping with Bloomberg reporter and Apple tipster Mark Gurman, Apple may not maintain a reside in-person event to announce the rumored Apple M3 chip and new Macs and MacBooks that make the most of the unannounced processor. As an alternative, it appears the corporate will announce new M3 Macs through a press launch or digital event, together with a doable MacBook Air M3 and MacBook Professional M3.
“The construction of the event, I am advised, will match the iPhone 14 launch: A prerecorded video can be proven on-line, in addition to at an event on the firm’s headquarters,” stated Gurman concerning the September 12 event. He continued to say: “There’s additionally one other launch occurring in October — doubtless for the primary M3 Macs — but it surely’s unclear if that can be positioned as a proper event.”
Placing out a press launch for brand spanking new Macs isn’t unprecedented. In any case, that’s precisely what occurred with the MacBook Professional 14-inch 2023, MacBook Professional 16-inch 2023 and Mac mini M2 earlier this 12 months. October occasions additionally aren’t unusual, with the final one being held nearly in 2021 to announce that 12 months’s redesigned MacBook Professional 14-inch, MacBook Professional 16-inch and the M1 Professional and M2 Max chips powering these laptops.
Outlook
If Gurman is right, it appears we’ll both get a press launch or a digital event for the anticipated Apple M3 announcement. That is simply my guess (and want), but it surely is sensible to carry a digital event as an alternative of sending out a press launch to announce the following technology of the Apple silicon powering the very best MacBooks. If rumors and alleged leaks are true, the M3 chip may very well be as revolutionary because the M1 chip was when it launched — which might be a second price holding some sort of event for.
As for what Apple will announce in October, Mark Gurman and different analysts and leakers imagine we’ll get M3-powered fashions of the MacBook Air, 13-inch MacBook Professional and the iMac. After all, the corporate also needs to element how highly effective the rumored M3 chip is in comparison with earlier variations and to the competitors. We must always hopefully discover out extra come October.