Pornhub traffic dipped during Apple’s iPhone 15 announcement

Pornhub traffic dipped during Apple’s iPhone 15 announcement


One other 12 months, one other Apple occasion. Identical to final 12 months, Apple managed to get some individuals off Pornhub — for awhile, at the very least.

The tube website tracked its logs to find out how a lot traffic dipped yesterday in comparison with a mean day. Traffic began down barely for the day, Pornhub instructed Mashable, maybe an indication of individuals gearing up for the Apple festivities (or perhaps they only weren’t inquisitive about X-rated content material).


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At first of the occasion, Pornhub traffic dipped 7.9 p.c on Apple units, and round 4 p.c for non-Apple units (95 p.c Androids, based on the location).

graph displaying worldwide traffic change during apple's september 2023 live event

Pornhub traffic took a sharper decline in the beginning of the Apple occasion.
Credit score: Pornhub

Apple and non-Apple viewers alike had been principally inquisitive about Apple Watch bulletins, with web page views dropping 11.6 p.c for the previous and almost 6 p.c for the latter. The Double Faucet gesture saved individuals’s curiosity, however the extremely scripted Environmental Objectives part misplaced individuals — Pornhub’s traffic obtained a slight rebound during that point.

graph showing pornhub traffic during apple watch and environmental goals section of apple event

Pornhub traffic decreased essentially the most during the Apple Watch announcement, however bounced again during speak of Environmental Objectives.
Credit score: Pornhub

That did not final lengthy, nevertheless, as a result of Apple customers tuned in to the occasion once more with the disclosing of the iPhone 15; Pornhub noticed an 11.4 p.c lower in web page views during that announcement. Android customers had been, unsurprisingly, much less inquisitive about iPhone information, with lower than 4 p.c traffic dip on the similar time.

graph showing pornhub traffic during iphone announcements at apple event

Apple customers had been inquisitive about iPhone bulletins sufficient to remain off Pornhub.
Credit score: Pornhub

Afterwards, nevertheless, for the Professional Digicam options and others, Apple could not recoup the identical curiosity. Because the occasion got here to an in depth, of us headed again to Pornhub for his or her early-afternoon session (in the event that they had been on the West Coast, the place the occasion came about, that’s).

Try Pornhub’s full Apple occasion perception roundup on its weblog.

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